Volcan’s OOH campaign blends the mystique of the volcano with the inspiring art of Luis Barragán.

What: OOH | My role: Associate Creative Director, Ideation

Volcan Tequila entered the U.S. market with a unique, volcano-shaped bottle and a bold flavor derived from its volcanic terroir. To support this launch, we developed a series of posters inspired by the aesthetic of Luis Barragán, highlighting the brand's heritage, craftsmanship, and tradition—celebrating and paying tribute to the roots of tequila.