Expedia Worlds Beyond Project delivers a digital experience with hyper-focused content on outdoor adventurers.

What: Brand Content, Film, Social | My role: Creative Direction, Ideation

Expedia is a brand that inspires and promotes travel worldwide for all travelers. As part of their “test and learn” philosophy, Expedia wanted to create a campaign focusing on a specific segment of travelers and introducing them to new ways to experience and book travel. Together with Expedia, we decided to build something special for outdoor adventurers.

After some brainstorming, we partnered with Canoe & Kayak Magazine to produce a custom video series “Worlds Beyond,” presented by Expedia.com. The series featured travelers exploring different global locations with fold-up, portable kayaks. Notable outdoor brands such as Oru Kayak, Cotopaxi, and Kammok were also part of the project, providing the latest and greatest equipment for adventurers.