“Most Annoying People on the Plane” campaign receives 4-minute mention on Jimmy Kimmel Live and reaches nearly $4 million in earned media.

What: Social, Content, PR | My role: Creative Direction, Ideation

Expedia's Airplane Etiquette Study asked 1,000 Americans to rank the most annoying on-board behaviors, revealing some shocking truths. Based on the findings, we created an infographic and social media campaign that went viral.

The results reached new heights, culminating in a hilarious live-action performance of the most annoying seatmates by Sir Patrick Stewart on Jimmy Kimmel Live. The campaign soared past expectations, turning air travel frustrations into a memorable, entertaining experience for audiences.

Campaign Results:

• 4-minute mention on Jimmy Kimmel Live

• Featured on Time, Yahoo, USA Today, Metro, CNN, DailyMail UK, and others