VisitTheUSA partners with the NFL to inspire international fans to explore iconic team cities.
What: Integrated Campaign, Experiential | My role: Creative Direction, Ideation
As the NFL brought games to London and Frankfurt, we introduced British and German audiences to iconic U.S. destinations. Leveraging classic American football themes, our international Super Bowl spot turned U.S. cities into game-day highlights.
Sports pubs transformed into immersive travel hubs with marching bands, airbrushed jerseys, and menus inspired by NFL host cities. To generate buzz, we launched 'Tastes of the States' beer packs, featuring brews and travel tips from showcased destinations. The campaign sparked excitement, with a UK poll revealing a 23-point increase in interest in visiting the USA.
Case Study
TV Spot (Superbowl International Broadcast)
Out-Of-Home (UK and Germany)
The Beers (Press Kit)
The Helmets
Activation (The Official Bar of the Other Football)
