About George
Throughout my 20+ years in advertising, I’ve had the privilege of leading creative initiatives for brands like Expedia, Brand USA (VisitTheUSA), Visit Florida, Norwegian Cruises, Virgin Galactic, HSBC Bank, ASICS, Kraft Heinz, Jacuzzi, and LVMH—working with global agencies and creative boutiques.
Along the way, I’ve developed multi-channel campaigns across Latin America, North America, and Europe, shaped strong brand identities, directed award-winning content and social media projects, and launched products and services worldwide—all while collaborating with insanely talented people.
I also played a key role in scaling a performance and content agency from 6 to 60 people in under three years, blending data-driven insights with storytelling, design, and culture. More recently, I led the ideation and execution of global sports partnerships, including Expedia’s collaboration with the UEFA Champions League and VisitTheUSA’s campaign with the NFL, driving next-level fan engagement.
But at the heart of it all, I’m passionate about helping brands tell meaningful stories through actions, words, and visuals. Why? Because stories have the power to connect, engage, inspire, and transform people. More importantly, they make brands more human.
Let’s craft some great stories together.
Experience
Creative Director, Brand & Social | Spark Branding House (US)
Creative Director, Brand & Content | Pacific Digital Group (US)
Associate Creative Director, Digital | Heads (Brazil)
Associate Creative Director, Digital | Babel (Brazil )
Associate Creative Director, Digital | VML/Wunderman Thompson (Brazil)
Senior Creative | PROPEG (Brazil)
Recognitions
One Show
American Advertising Awards
Awwwards
CMA - Content Marketing Awards
CCSP (Brazil Creative Club)
Colunistas Brazil
ABEMD (Brazilian Direct Marketing Association)
Luerzer’s Archive
Specialties
Creative Direction
Brand Strategy
Visual Storytelling
Brand Identity
Brand Content
Social Media
Creative Team Management.
Copywriting