Camp Fimfo introduces a new brand ambassador to inspire people to embrace the outdoors.

What: Film | My role: Creative Direction, Ideation.

In the latest Camp Fimfo campaign, a quirky human-squirrel brand ambassador encourages everyone to embrace the outdoors and explore Texas Hill Country. Ditch the indoor bike, TV fireplace, and virtual fishing—real adventures offer unmatched thrills.

The campaign highlights how life is more exciting when you step outside and experience nature firsthand, inviting people to discover the beauty and excitement of outdoor adventures at Camp Fimfo.